What You’ll Need
Avery Personal Creations InkJet Stretchable Transfer Sheets
Stuhrling Original 408G Aquadiver Blue Dial Stainless Steel Watch
Pleated Khakis
Oxi Clean Versatile Stain Remover
Harriton Long Sleeve Oxford Shirt in French Blue
Medium Chin Beard in Black
Suede Leather Loop Belt in Brown
6 Fake Peel and Stick Moustaches
Billy Mays has one of the simplest silhouettes to pull together, built entirely around everyday workwear and a tub of laundry booster. You need a vivid royal or French blue button-down shirt, crisp khaki trousers, a neat brown belt, and jet-black facial hair that looks freshly painted on.
Because the clothes themselves are standard retail garments, the identity of the costume hangs on two specific things: the exact blue of the shirt with an OxiClean logo over the chest, and that razor-sharp dark beard. If those two elements are sharp, nobody will mistake who you are playing.
The French Blue Shirt and Chest Logo
The shirt needs to be a saturated, medium-to-bright blue rather than a pale business pastel or dark navy. A French blue long-sleeve oxford, such as the Harriton Long Sleeve Oxford Shirt in French Blue, matches the shade he wore during classic infomercials. The fit should be slightly relaxed so you can tuck it cleanly into trousers without pulling at the buttons. Always roll the sleeves up around the mid-forearm, just below the elbow, to get that energetic demonstrator stance.
To turn a plain blue dress shirt into an infomercial uniform, you need the yellow, blue, and red OxiClean logo placed on the left chest pocket area. Print the graphic onto Avery Personal Creations InkJet Stretchable Transfer Sheets and press it directly onto the fabric with a standard household iron. Test your iron temperature on scrap cotton first, and trim the transfer paper closely around the logo graphic to eliminate any milky transparent border.
Trousers, Belt, and Wristwear
On bottom, wear classic relaxed-fit or Pleated Khakis in standard tan. Pleats give the pants the fuller, late-nineties cut that fits the era of television pitching. Keep the pant legs hemmed so they break lightly over casual dress shoes or plain brown leather work shoes rather than stacking in folds around the ankles.
Tuck the shirt in tight and thread a Suede Leather Loop Belt in Brown through the loops. The brown leather breaks up the blue and khaki cleanly. On your wrist, add a hefty stainless steel diver watch like the Stuhrling Original 408G Aquadiver Blue Dial Stainless Steel Watch. He routinely wore a noticeable steel link watch on his left wrist, which catches the light whenever you raise your hands to pitch.
The Signature Beard and Hair
The facial hair is non-negotiable. His beard was famously full, immaculate, and dyed deep midnight black with no gray or brown undertones. If you cannot grow a dense beard on short notice, combine a Medium Chin Beard in Black with pieces from a set of 6 Fake Peel and Stick Moustaches to construct a full boxed beard. Trim the mustache edges with small embroidery scissors so the hair does not overlap into your mouth, and use a dab of spirit gum along the corners of the lips where skin movement loosens adhesive backing.
If you already have natural facial hair, wash-out black beard dye or black hair mascara will darken it to the necessary intensity. Line the cheek and neck borders cleanly with a razor. For hair on top, part dark brown or black hair slightly to the side and comb it back using a medium-hold pomade with a wet, polished sheen.
The Essential Prop
The single prop you need is an actual tub of Oxi Clean Versatile Stain Remover. Carrying the original plastic tub gives your hands something to hold and immediately contextualizes the blue shirt. For walking around a convention hall or party, dump the detergent powder into a sealed container at home and carry the empty plastic tub, or fill it with wrapped candy to hand out during demonstrations.
